Please respond directly to each section. Feel free to cut and paste from previously created content or documents within your linked document repository at your discretion. Do not respond to sections with "see referenced document", as your application will not be processed.
Business Value Proposition
Briefly describe the business' value proposition to customers, to include the problem you have identified, your solution to the problem, and why this company was founded.
Product / Service Description
Simple description of the product(s) or service(s) offered.
Status of key IP (patents or trade secrets). Technology transfer and/or licensing agreements in place or under negotiation and key terms, including assignment and/or outside claims on IP. Disclosure of existing or potential IP litigation.
Market analysis to include TAM, SAM, SOM, marketing segmentation, target customer profile, and positioning (STP).
Provide details of your go-to-market strategy, including sales channels, milestones, expected sales cycle, pricing and strategy, expected margins, and plans to scale.
Who are your customers and why will they buy your product/service? Include market structure and customer segmentation where applicable.
Summarize how you will stimulate demand and close business. Please differentiate, as needed, if you are planning a multi-channel business model.
Trailing 12 Month Revenue
What was your total revenue over the last 12 calendar months?
List the direct and indirect competitors in your target market, both current and foreseeable.
In comparison to your stated competitors, provide details of how your product/service is differentiated and how you intend to leverage identified strengths and opportunities while defending against weaknesses and threats.
Provide a detailed description of the company’s exit strategy, including any projected acquiring companies, the reasoning for why these companies would seek to acquire, timelines, ROI, exit multiples, etc.
List, as applicable: Barriers to growth and/ or sustainability, such as capital to fill orders, proof of market traction, regulatory barriers, IP barriers, supply chain barriers, etc.
Entrepreneur & Management
Please provide http links to LinkedIn profiles for your top managers (4 maximum). Identify current gaps in the team and your plan to fill them.